The Short Version
Somebody has resigned, or gone on leave, or you have simply reached the point where one person cannot hold the phone and the front desk at the same time.
The instinct is to post the job. It is what practices have always done, and for most of the work at a front desk it is still the right answer. But the phone specifically is the part of that job where hiring performs worst, because a phone needs covering at hours and volumes that a single salaried person structurally cannot cover.
You have four options, not two. Hire. Use a temp or an agency. Use an answering service. Use an AI receptionist. Most practices compare option one against option four, decide it is a question about money, and get the comparison wrong in both directions.
This is what each option actually costs and where each one genuinely wins.
The Four Options, Honestly
Hire. A person in the building who greets patients, handles the phone, chases outstanding treatment, manages the schedule, deals with the awkward conversations and knows your patients by name. Nothing else on this list does most of that.
Temp or agency cover. Fast to start, expensive per hour, and the person does not know your practice, your software or your patients. Genuinely useful for a defined gap such as maternity leave or a notice period, and poor value as a standing arrangement.
An answering service. A human picks up outside your hours and takes a message. It solves the ringing-out problem and does not usually solve the booking problem, which is the distinction worked through in does your answering service actually book.
An AI receptionist. Answers every call at any hour and books into your schedule. It does not greet anybody at the desk, it does not chase treatment plans in person, and it does not know your patients socially.
The useful framing is not hire versus AI. It is which parts of the front desk job are phone work, and which of those are happening at times a salaried person is not there.
What Hiring Actually Costs
Start with the honest base figure rather than a scary one.
The US Bureau of Labor Statistics puts the median hourly wage for receptionists at $18.27 as of May 2025, which it gives as $38,010 a year. That is the wage line. Payroll taxes, any benefits you offer, paid holiday and cover for that holiday all sit on top of it, and the size of that loading depends entirely on what you offer and which state you are in, so anyone quoting you a single national loaded number is guessing.
Take the $38,010 as the floor and add your own real on-costs. For most practices the all-in figure lands meaningfully above the wage, and it is still usually worth paying, because you are buying the whole job and not just the phone.
The costs that get left out of the budget are the ones below.
The Eleven Weeks Nobody Budgets For
This is the part the salary comparison misses entirely, and it is where the real money is.
Time to hire. Writing the advert, waiting for applicants, screening, interviewing, second interviews, an offer, then a notice period at their current employer. A month is fast. Two is common.
Time to competence. The BLS notes that most receptionists get short-term on-the-job training, from a few days up to a month. That is the general occupation. A dental front desk is harder than the general occupation: your appointment types, your provider preferences, your emergency protocol, which plans you participate with, and the patients who need handling a particular way. Nobody is fluent in that in week one.
Time your team spends training them. Real hours from people who already have jobs, during a period when the desk is already short.
Add those together and a practice that posts a job today is often looking at two to three months before the phone is being answered well. During all of it the phone is being answered badly or not at all, by people covering for a vacancy.
And the cycle repeats more often than practices plan for. The BLS projects receptionist employment to decline about 2 percent between 2025 and 2035, and yet still expects roughly 105,100 openings a year over that period, driven entirely by replacement needs as people move on or retire. That is the occupation telling you plainly that turnover, not growth, is what fills these roles. If your last two front desk hires stayed eighteen months each, your real cost is not one hire, it is a hire every eighteen months plus two ramp-ups.
The Coverage Problem
Even a brilliant, fully trained, long-tenured receptionist cannot cover a phone line, and this is arithmetic rather than a criticism.
They work roughly forty hours. Your phone rings across considerably more than forty, because patients ring in the evening, at lunch, at weekends, and on the days you are closed. They take holiday. They get ill. They are on another call, or standing with a patient at the desk, or in the back for five minutes.
Every one of those is a moment when the phone is unanswered, and the callers who hit those moments are disproportionately the ones you want, because a new patient ringing three practices does not leave a voicemail. The mechanics of that are in what a missed dental call actually costs.
So the second hire, if you are making one purely for phone coverage, buys you another forty hours inside the same window. It does not buy you evenings, weekends or the closed days. Those are precisely the hours the phone problem lives in.
What AI Does Not Replace
Worth being straight about, because the overclaiming in this category is the reason practice owners are sceptical.
An AI receptionist does not greet a nervous patient in the waiting room. It does not read a room. It does not walk a treatment plan through with somebody who is wavering, it does not know that a particular patient’s husband died in March, and it does not handle the genuinely delicate conversations that a good front desk person handles ten times a week without anybody noticing.
It also should not be answering clinical questions or interpreting anybody’s insurance benefits, for the reasons set out in what your AI receptionist should never say.
If your front desk seat is empty and the job is the whole job, hire. That is the correct answer and this page is not trying to talk you out of it.
How to Actually Decide
Three questions, in order.
1. Is the gap the whole job, or the phone? If reception, greeting, treatment coordination and the desk are all uncovered, you need a person. If the desk is covered and calls are being missed, dropped or pushed to voicemail, you have a phone problem and hiring is an expensive way to half-solve it.
2. When are you actually losing calls? Pull a week of call records and mark the missed ones by hour. If most sit inside nine to five, a second pair of hands may genuinely fix it. If they cluster at lunch, after six, and on the days you are shut, no hire fixes that, because nobody is there.
3. What does the gap cost you per month? Count the missed calls that were new patients. Multiply by your own average new patient value, not a figure from a vendor. That is the number both options are competing against, and it is usually larger than either of them.
Most practices that run these three honestly find the answer is not either or. It is a person for the desk, and something else for the hours that person is not there.
What This Costs With GetHelpdesk.AI
For comparison against the $38,010 wage floor above: GetHelpdesk.AI is $399 a month, flat, month to month, with no long-term contract. The first month is free.
The plan includes up to 600 inbound calls a month, with no per-call charge and no after-hours surcharge. It answers in under a second with no hold queue and no menu, handles unlimited simultaneous callers so nobody queues behind anybody, and books straight into your schedule on your own appointment types, provider hours and block-outs rather than taking a message. Every call comes back as a transcript and a summary. Multi-location groups are quoted on number of locations.
The honest comparison is not $399 against $38,010, because they are not doing the same job. It is $399 against the specific cost of the calls you are currently missing at seven in the evening and on the days you are closed, and against the two to three months before a new hire is answering the phone well.
Key Takeaways
- There are four options, not two: hire, temp or agency, answering service, AI receptionist. Most practices only compare the first and the last.
- BLS puts the receptionist median wage at $18.27 an hour, $38,010 a year, as of May 2025. Your real on-costs sit above that and depend on what you offer, so treat any single national loaded figure with suspicion.
- The uncounted cost is time: a month or two to hire, then up to a month of general training and longer to real fluency in a dental front desk.
- BLS projects the occupation to shrink about 2 percent to 2035 while still expecting roughly 105,100 openings a year, almost entirely replacement. Plan for turnover, not for one hire.
- A salaried person covers about forty hours. Your phone rings across far more than forty, and the calls you most want land in the gaps.
- If the whole front desk job is uncovered, hire. If it is specifically the phone outside staffed hours, hiring is an expensive partial fix.
Frequently Asked Questions
Is an AI receptionist cheaper than hiring?
Per month, substantially, but that comparison flatters it because the two are not doing the same work. The fair comparison is against the cost of the calls currently going unanswered, plus the two to three months a new hire takes to become useful.
Can AI replace our front desk entirely?
No, and you should be wary of anyone who says otherwise. It covers phone work, including at hours nobody is in the building. It does not greet patients, run the desk or have the difficult conversations in person.
We already have a receptionist. Is this still relevant?
That is the most common situation. The question is not whether to replace them but what happens to calls while they are with a patient, at lunch, on holiday, or after you close. Those hours are where most practices are losing new patients.
Would a second hire not be better than software?
For desk work, often yes. For phone coverage, a second hire adds another forty hours inside the same daytime window and still leaves evenings, weekends and closed days uncovered.
How quickly can this be running compared with hiring?
That is the sharper end of the comparison. Setup is a configuration and onboarding exercise rather than a recruitment cycle, and what switching actually involves sets out the sequence and what determines how long it takes.
Where to Start
Before you post the job, pull one week of call records and mark every missed call by the hour it came in. That single sheet answers question two above, and it usually reframes the decision.
If most of them fall outside staffed hours, the hire will not reach them. See how GetHelpdesk.AI answers or talk to us about your call pattern.
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