# 230+ New Patients in 90 Days. How GetHelpdesk AI Helped JR Dental Book Them. > How a four-practice Jacksonville dental group booked 230+ new patients and 1,200+ appointments in 90 days with practice-specific scheduling rules, SMS continuation, insurance-card intake and website chat. **Client:** JR Dental Care **Location:** Jacksonville, FL **Practices:** 4 **Practice management system:** Open Dental **Published:** 2026-08-01 **Tags:** AI dental receptionist, multi-location dental group, Open Dental, new patient booking, insurance intake **Canonical:** https://gethelpdesk.ai/case-studies/jr-dental/ --- ## Results at a glance - **4** -- JR Dental practices - **11K+** -- Calls received - **1.2K+** -- Appointments booked - **230+** -- New patients booked ## In short - **Scheduling rules** -- Each practice sets its own providers, appointment types, and approved time windows. - **SMS follow-up** -- A call that ends early can continue by text. - **Insurance-card intake** -- Patients use a private upload link instead of reading card details aloud. - **Website chatbot** -- Booking, rescheduling, and patient questions on the JR Dental website. ## Client testimonial > "Before GetHelpdesk, calls could sit in voicemail. Amy now handles booking and rescheduling requests that fit our rules, while our team handles exceptions." > -- Dr. Obdulia Rondon, DMD, JR Dental Care ## From the interview ### Every missed call started with a voicemail. Dr. Rondon describes replaying messages, writing down callback numbers, and returning calls between patients. **Question - Shruti:** How was life before GetHelpdesk AI? How was your practice handling calls and scheduling? **Response - Dr. Rondon:** Everything went to a physical phone with voicemail. We worked through messages at the end of the day or before lunch, replayed each one to get the callback number, and sometimes had to listen three times because we could not understand it. The phone could not redial. It was a nightmare. ### Each practice needed its own booking map. Dr. Rondon explains why the provider, hygienist, template, and handoff had to be right before Amy offered a time. **Question - Shruti:** Did you have any concerns or hesitations before signing up? Was anything unclear? **Response - Dr. Rondon:** The main concern for a doctor or practice owner is the mapping: how will it work, how long will it take, and how will the system know the right path? I needed time to get it right. I asked how calls would be handled for a specific doctor, hygienist, or template. The team needs to know that each of those rules will be mapped correctly. ### Some patients booked elsewhere before the callback. Dr. Rondon describes the patient cost of a callback queue when the front desk is already busy. **Question - Shruti:** Was there a moment when you knew something needed to change? **Response - Dr. Rondon:** It was the patients. They said they had left a message and nobody had returned the call. During new-patient campaigns, we sometimes called back and heard that the patient had already made an appointment at another facility. The messages were sitting on a phone at the front desk, not in a place the team could work through all day. ## Frequently asked questions ### What does 230+ new-patient appointments in 90 days represent? It is the number of new-patient appointments booked during the first 90 days of the JR Dental rollout. The 1.2K+ total shows all appointment types booked during the same period. ### Which patient requests does Amy handle? Amy handles mapped booking, rescheduling, cancellation, and routine practice questions. JR Dental's team handles financial questions and requests that need a decision outside the approved workflow. ### How does Amy use each practice's scheduling rules? JR Dental maps the provider, hygienist, appointment type, template, time window, routing, and handoff rules for each practice. Amy uses those rules before she offers an appointment. ### What happens if a call ends early? JR San Jose uses an SMS follow-up path for eligible early-ended calls. Amy sends a text so the patient can continue the conversation instead of waiting for a callback. ### How does the insurance-card intake work? Amy can send a private link for the patient to upload an insurance card. The workflow places the card details into a structured record for the practice team to review. ### Can patients start on the JR Dental website? Yes. Amy also works through the JR Dental website chatbot. Patients can ask about services, hours, insurance, or locations, then start an approved booking or rescheduling request. ## Next steps - [Book a demo](https://gethelpdesk.ai/#schedule-demo) - [Pricing](https://gethelpdesk.ai/pricing/)